Sally Lavers  |  Visual Designer

for Harley-Davidson

Harley-Davidson Australia

Print and Social Media Campaign

The Brief
Harley-Davidson Australia required a look and feel for the Forty-Eight campaign to be developed and executed across a full-page and half-page press ad, social media squares, Facebook cover photo and eDM banner image. These assets were provided to Harley-Davidson Australia to be distributed for use as required by dealerships around Australia.

The Solution
Harley-Davidson supplied images were stylised with image editing and textures to achieve the signature grunge look and feel. The stylised typographic treatment compliments this and is designed to quickly convey the key messaging across all mediums.  

My Role
Lead Design

Creative concepts / print design / digital design / photo re-touching / photo editing