Honours Club Incentive Identity and Collateral
The Honours Club incentives program rewards the top sales staff of Fuji Xerox with a luxurious overseas trip in a different exotic location after each financial year. I was required to create the identity for the Mexico destination, and design all collateral for teasers, information and promotion.
I created the letters for "MEXICO", inspired by Aztec and Mayan style design and lettering. The colours and typefaces were chosen to evoke the luxurious nature of the trip, with textures and photography used to show off the destination.
Creative concept / art direction / graphic design / brand identity / layout / digital and print / HTML code