Ipsos Social Research Institute

MAPS: The Road to Behavioural Change flipbook

The Brief
Ipsos Behavioural Scientist Pascal Bourgeat wrote the book as a learning tool for his concept of MAPS for behavioural change. He required the text to be put online in a format that could be easily shared and allow multimedia and interactive elements including links and embedded YouTube videos. 


The Solution
I developed an illustration style that allowed the human quality of the work to be felt throughout, using a simple colour palette and hand-painted brush effects. It gives the book an editorial feel while engaging the viewer and effectively illustrating the various concepts and stories for greater understanding and clarity. 

View the flipbook here.

My Role
Lead design

Creative concept  /  art direction  /  illustration  /  layout  /  interactivity  /  UX