Fuji Xerox Australia

Digital e-Book Newsletter

The Brief
To create a digital newsletter to be sent bi-monthly to the MSO community within Fuji Xerox. The look and feel had to reflect the Fuji Xerox brand in a small way, whilst also separating itself from the usual corporate communications. The purpose was to facilitate higher staff engagement and build feelings of connectedness and community.


The Solution
Using Web Publications software we created a digital booklet that staff could flip through online. The content is in a magazine style with interactive elements and simple animations throughout. The first issue was sent out with a feedback form for MSO members to vote for their favourite name (which became “In the Loop”). The feedback we received was highly positive with many team members saying how “refreshing” it was.  

My Role
Design and Video Editing

Creative style / vector illustration / layout / digital design / animation / video editing