Most Influential Brands, Ipsos

Top 15 brands in Australia direct marketing teaser campaign

The Brief
I was required to conceptualise a teaser campaign likely to get the attention of key stakeholders within the top 15 most influential brands in Australia. 

The Solution
I came up with the concept of delivering bouquets of cake pops designed to match in with the Most Influential Brands identity and collateral, a globally established brand, to gain the attention of the receivers and encourage them to enquire to the study results. This campaign was successful in gaining new client meetings for Ipsos.

My Role
Lead design

Creative concept / project management / cake design / print design / digital design